5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective,...
View ArticleClik here to view.
The 3 Ways to Succeed at Content Marketing When Everybody in the World is...
It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near...
View ArticleClik here to view.
The Best Google Analytics Metrics for Social Media Professionals
Special Guest: Adam Singer Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro...
View ArticleHow the World Sees You Should Govern Your Social Media Style
A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to determine how the world sees them – and more than 600 people participated. The assessment and...
View ArticleThe Real Truth About Social Media Metrics
Recently, I launched a brand-new video podcast called Jay Today . I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way...
View ArticleClik here to view.
Marketing is the NFL Quarterback of Business
Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster . In the many, many...
View ArticleClik here to view.
5 Shifts to Fix Your Social Media Metrics
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These...
View ArticleSocial Media ROI’s Missing Ingredient
Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the...
View ArticleWhy you need a customer service response road map
Few customer complaints are personal. Still, it’s human nature to feel attacked and react emotionally in these scenarios, especially when you’re actively trying to treat customers well. To keep your...
View ArticleClik here to view.
Does Your Content Marketing Pass the Mom Test?
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I...
View Article
